AI Insights · Timothy · January 2021
Fast Food App Performance in France Q4 2020
An analysis of the top 5 fast food and fast casual restaurant apps in France for Q4 2020 shows fluctuating user engagement and downloads. Insights from Sensor Tower reveal the latest trends.
In the fourth quarter of 2020, France's fast food industry witnessed variable performance across major restaurant apps, according to data from Sensor Tower. Let's delve into how each app fared in terms of downloads and weekly active users.
McDo France saw a decrease in downloads from 98K in mid-October to 67K by the end of December. Weekly active users peaked at over 1M in late October, then fluctuated, reaching nearly 700K by the end of the quarter.
BURGER KING France experienced a significant drop in downloads after a high of 60K in late September, stabilizing at around 27K by December's end. Active users saw a slight increase from around 362K to over 313K during the quarter.
KFC France maintained a steady number of downloads, starting at 9K in September and rising to 11K by December. The app's weekly active users saw a gradual increase from 36K to over 41K in the same period.
Domino’s Pizza France had a mixed quarter with downloads peaking at 10K in early October before falling to just over 5K by year-end. Active users hovered around the 50K mark throughout the quarter.
The Subway® - Official App showed an inconsistent download pattern, with an early October peak of 8K dropping to 3K by December. However, weekly active users increased from 10K to over 15K in mid-October, before stabilizing at around 10K.
For more insights into the performance of these apps and others in the fast food industry, visit Sensor Tower.
